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Category: Marketing

How to Use Social Media for Small Business

Getting started with social media can feel overwhelming for small businesses. But you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools. Social media is one of the best ways to connect with fans and potential customers. If you don’t have a […]

Digital Marketing Tips for Your Business

Digital marketing is vital to the success of many modern businesses. In addition to being a core communications channel, it is particularly beneficial to small businesses since it is largely free to use and cost-effective to leverage with marketing campaigns. An increasing number of customers also engage daily with social media channels that include Twitter, […]


With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business. Being that it is the largest business networking site in the world, there is a mindset shift when users log on to […]